Tips on Making a DIY Logo
Don’t get me wrong, I would strongly advise that a business hire an expert graphic designer when it comes to producing marketing material, effective literature and stationery. The gap between professional and amateur layout is tremendous, and the results are telling. Turnover growth is more likely for companies that increase their investment in style.
Having said that, I’m also well aware that for many, budgets are tight, particularly if you are a start-up. With this in mind, I thought it might be beneficial to offer some simple tips on the best way best to generate the DIY design, drawing from a number of the key mistakes I see.
1) Don’t rush headlong into your project! Do some preparation first. What are you trying to inform people? What will your message be? What salient information needs to be included? What could be overlooked? Who will you send your data to? How are you going to distribute it? Each of these things affects what you will be designing. Oh, and remember that all-important ‘call to action’. Tell people how to get hold of you to take you up on your offer!.
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2) Keep it simple! Just because you are generating an A5 Leaflet, does not mean that you must use every bit of it. Your message will be dropped in the clutter and the total impression forgot. Describe your message along with your unique selling points and then utilize space to draw the eye. To make a layout, each component on the page needs to have alignment or a link with items in the plan.
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3) Your logo is not important. Get over it! Ok. That is somewhat literal. Your logo is important for new recognition, but the reality is that placing your logo on top of the web page is to your vanity rather than being useful to the message and potency of the piece. What’s important is that attention-grabbing headline. Your logo will probably be okay in size, in the bottom of the web page.
4) Don’t try to be cheap by downloading images from Google because have low pixels which make them low-quality images and it will end up ruining your reputation as a brand. There are plenty of low-cost, stock photography sites out there and there are plenty of free graphics tools you can utilize to pep up your design, so there’s no excuse for an end. As images taken directly off the internet belong to somebody else, you will also avoid being in breach of copyright.
5) Using every logo font below the sun doesn’t show you’re diverse! Choose no more than two complementary fonts for the whole design (along with your logo) and adhere to them. Using a lot of typefaces to create your DIY logo looks cluttered and amateur. Make use of versions that are daring if you need to draw attention to specific points or raise the font size.